Helping Founders Build What They Believe In
I advised emerging businesses on everything from product ideas and brand positioning to marketing, retail readiness and operations. I bring the experience of building established brand and a willingness to get into the details when a founder needs more than advice.
Founder Advisory
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For a founder-led business, growth requires more than marketing. At ElleVie Body, inventory, shipping and day-to-day operations needed attention alongside business planning and customer engagement. The challenge was to strengthen how the business ran while developing a more consistent approach to marketing with limited resources.
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I partnered with the founder and fractional CFO to connect business priorities with practical execution. I reworked inventory and shipping workflows using Shopify tools and AI to reduce redundant steps. Alongside that work, I developed a promotional calendar, email campaigns and monthly reporting to bring more structure to marketing and business decisions.
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ElleVie gained improved inventory and shipping workflows, a more organized marketing calendar and reporting to support planning with the founder and CFO. The work connected decisions about how to grow with the systems needed to support that growth. Our partnership continues as we explore brand repositioning and future product opportunities.
Big ideas, real impact.
For more than 20 years I’ve helped brands navigate growth, transform, and change.
Whether leading global brands, identifying category opportunities, or advising founder-led companies, I’ve consistently been drawn to situations where growth isn’t obvious.
My work sits at the intersection of consumer understanding, commercial strategy, and organizational influence.